{28/06/2012}   Favourite old TV adverts

As a child I loved TV adverts, probably because there were only two channels of them in those days!  Now I hate them and usually turn the sound down when they’re playing.  I saw a few old adverts being played at the British Design exhibition at the V&A recently and since then I intermittently think about old adverts I used to love and which I can actually remember, at least in part.

I’ve mentioned it before but the Levi’s advert, the one with a rather strapping, young Nick Kamen dressing down to his perfectly white boxer shorts while at a launderette under the excited surveillance of women waiting for their washes, to the sounds of “I heard it through the grapevine”.  Eye candy and a great soundtrack.

Was it Carling who did the advert with the squirrel doing the tightrope run?  Of course it was, for the whole advert was this squirrel doing a tightrope sort of obstacle course (again, I recall some good music) and at the end finally comes the brand: I bet he drinks Carling Black Label.  Fantastic squirrel performance.

I remember the Tango adverts too, not that I particularly liked them; I just liked the concept of a big orange person slapping your cheeks and declaring you’ve been tangoed!  Did they slap people’s cheeks?  (Refer to yesterday’s blog on my waning memory!)

The Flake advert with the woman eating a crumbly Flake in the bath was also of interest to me because I was always amazed how her steaming bath wouldn’t have melted the chocolate and, as it is the “crumbliest, flakiest chocolate”, I don’t know how she didn’t make anywhere near as much mess as I always made while eating a Flake!

The Milk Tray man.  My kind of man, prepared to do daredevil stunts, dressed in a tuxedo, all in the name of making sure the lady gets her chocolate fix.  Memorable for manliness display.

Oh, the Nescafe Gold Blend adverts, the ongoing saga of the neighbours who clearly wanted to jump each other.  I liked that the adverts ended with suspense and you wanted the next installment.  Did they ever get together?  I like to think they did.

T-Mobile.  Ok, so not an old advert, but I really, really enjoyed the one that was filmed at Liverpool Street station where all the dancers were mingling amidst the late morning travelers but broke out into choreographed dance when music blared from the speakers.  I think it was a genius idea and it was fun to watch, spotting different people’s reactions.

With the exception of the Levi’s advert and the T-Mobile advert, the rest are all food and drink.  Is that interesting or just coincidence?  Probably coincidence and by virtue of the fact I am interested in food and drink so maybe pay more attention to such adverts!

I have drawn a blank as to other adverts.  I know there are more.  I am picturing snippets from an Old Spice advert: waves crashing and that amazing classical music – I can hum it but no idea for present purposes what it’s called.  I also remember the Hovis advert of the little boy delivering bread up a steep cobbled road.  You shared his excitement as he finished his bread round and cycled joyously back down the road.  Ooo, remember Um Bongo, Um Bongo, they drink it in the Congo?  I suspect that would come under the guillotine in today’s society, if only because Um Bongo might not have been available for sale in the “Democratic Republic of the Congo”!

Ah, I’ve gone all misty eyed.  I also know that I have missed some absolute corkers.  I might have a YouTube search this evening.


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